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Research papers

Contrasting two cultures

Improved education, the internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Geoff Minter
Company: The Minter Group
February 6, 2008
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Citation

Minter, G. (2008a, February 06). Contrasting two cultures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contrasting-two-cultures


Research papers

Segment changes

In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Geoff Minter, Simona Salinger
Company: The Minter Group
February 23, 2003
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Citation

Minter and Salinger (2003a, February 23). Segment changes . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segment-changes-